Meet Fred Cadena

My passion is helping companies deliver innovative digital experiences and streamline operations by leveraging technology.

Over the last ten years as an advisor to C-suite executives, I have helped organizations of all sizes leverage Salesforce technology to transform their business.  Helping my clients envision & craft innovative experiences requires a unique ability to connect business strategy, industry trends, technology implementation, and change management. 

I am active within the financial services industry as a thought leader to help stimulate conversations between companies, professionals, and students about where the industry is going and inspire contributions to building our mutual future. I write, speak, and share content to share my ideas and amplify the ideas of others while building meaningful connections. 

I have worked in the Salesforce ecosystem for more than 16 years, initially as an ‘Accidental Admin’ and have subsequently worn a number of different hats including Product Owner, Solution Architect, Delivery Director, Practice Leader, and GTM/Revenue Leader. 

My Salesforce consulting career has included roles at Cloud Sherpas, Accenture, Silverline, Capgemini, and IBM. 

I hold 18 Salesforce Certifications spanning several products and clouds. I have been a frequent presenter at Dreamforce and other Salesforce & community events.  I host a bi-weekly podcast “Banking on Disruption” where my co-host Dane Grove and I dig into the trends that are driving the banking, the broader financial services industry, and the Salesforce ecosystem and am a frequent contributor to The Salesforce Career Show Podcast and several Salesforce blogs.

Senior Developer

& Architect